Trying to build a woven wrap business is, like building any other business I guess, fraught with challenges, uncertainties and a big element of risk. When I designed Hygge, I never expected it to gain such popularity - it's been a rollercoaster ride of answering numerous hopeful emails and managing expectations (not least my own!).
Even when a wrap is popular, it doesn't mean it's all plain sailing - I have no doubt that the challenges I have faced with this second Hygge release (waiting and waiting for one particular yarn colour, a broken loom) have happened as a way of testing my own self belief, my resolve, and my determination to continue doing what I do and why I do it...
Anyhoo, determined I am - and loving why I do what I do even more. Finally, Hygge Teal is ready for release, this evening, Friday 3 June, at 20:30 BST
Thank you for sticking with me :)
- Ali x