"Our life is frittered away by detail...

Simplify. Simplify. Simplify!

Simplicity of life and elevation of purpose."

   --  Henry David Thoreau

I don't know about you, but I'm always trying to find ways to simplify my life, to slow down and ease the stresses of modern daily living. There is so much thrown at us every minute, every day; such demands on our time and our energy that we can get bogged down in the minutiae of life leaving very little 'us' left to engage in why we might be here in the first place. 

In the same vein, when I began thinking about the stripes for my woven wraps, I put much thought into how to make the designs as uncomplicated as possible to help those new to wrapping - so they could hopefully spend less time trying to work out how to wrap and more time carrying. Recently, it occurred to me that the many different sizes traditionally available might be a barrier to potential new wrappers (I certainly remember being bamboozled by them all) and I wondered if there were some way to simplify this too.

So, from this next collection, I'd like to offer just three sizes: Short (3m), Medium (4m) and Long (5m).

But realising that this won't suit everyone, and to ease the transition, there will be five slots available at (at 8.30pm BST on Wednesday 15th July) for bespoke sizes. These will be made to order and despatched ahead of the general release.

Which leads me onto the designs themselves and their names, quite simply: Pure - the colours of nature across the hills as far as our eye can see. And Breeze - that simple, delicious feeling of warm summer winds and the sand between our toes...

Release date TBC ;)

Do you have any thoughts or comments? I'd love to read them!

- Ali